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Papers

Explore a selection of research-driven, analytically grounded papers demonstrating expertise in public relations, advertising, and strategic communication.

From corporate rebranding analyses and campaign evaluations to communication strategy and industry insights, this work reflects thoughtful research, strategic thinking, and a focus on impactful, solution-oriented ideas.

Graduate School

Rebranding Kohl's Corporation 

Graduate School

Quantitative Research Proposal

Graduate School

Crisis Communication Plan for Elwood City School District

Graduate School

Case Study on Hims & Hers Weight Loss Ad During Super Bowl 2025

Graduate School

Final Strategy on Driving Solar Adoption for Absolute Solar 

Graduate School

Final Strategy on AD/PR Synergy Summit Social Media Campaign 

Graduate School

Final Paper on Integrating CSR and DEI for Enhanced Impact

Graduate School

Undergraduate School

Article

Published on the AD+PR newsletter, The Brief

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Undergraduate School

Article

Published on the AD+PR newsletter, The Brief

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Undergraduate School

Feature Story

 

"Unexpected Olive Garden Gesture Sparks Newfound Hope for Couple Facing Challenges" 

Undergraduate School

Final Report on Starbucks and Unionization

Undergraduate School

Theory Analysis on the M&M’s 2022 Failed PR Campaign 

Undergraduate School


Campaign Analysis on the M&M’s 2022 Failed PR Campaign 

Undergraduate School

Primary Research on the Kent County’s Veterans Millage

Undergraduate School

Press Release

"Kim Kardashian Charged for Her Instagram Post"

Undergraduate School

Press Release

"Magic Johnson Opens Spartan-Themed Sports Grill"

Undergraduate School

News Advisory 

"Sterling Heights is hosting a FREE concert and movie, everyone’s welcome!"

Undergraduate School

PR Daily Social Media Audit

Published on My Blog Site From Sophomore Year

Undergraduate School

Biography on Jennifer Babcock

Undergraduate School

TV Advertisement

Undergraduate School

Public Service Announcement

Undergraduate School

Internships

Video Message Guide for AmeriCorps 30th Anniversary 

Internship

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